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22Great Brands
Vitalac Innovative Food (Pvt) Ltd. boasts an enviable brand portfolio spanning milk, juice, bread and dairy products. Many of them are category leaders. Some of them are more than 30 years old.
We are a brand building company, focused on growing our strongest brands and markets. We recognize the importance of clearly differentiating and developing our brands, to excite and engage our consumers and grow returns for our customers.
Innovation
We aim to clearly understand and predict consumer needs, both now and into the future. Our strong focus on innovation allows us to respond to these shifts, and ensures we can always deliver the right brand for every occasion.
We believe strong brands can play a positive role in helping consumers make educated choices about the food and beverage products they consume. Through our innovation pipeline we have led the way in delivering products that encourage positive consumption – including lower than full strength alcohol products and nutrient enriched food and beverage products that meet specific consumer wellbeing needs.
Responsible Marketing
We take great pride in being a responsible marketer, complying with the letter and spirit of highly effective legislation and self-regulatory best practice codes. We want our products to be consumed responsibly, both because it’s right, and because it will ensure the sustainability of our business well into the future.